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Television news viewers are incredibly critical in how they watch and relate to on-air talent. No longer are stations just competing with locally produced newscasts within their markets, but their people need to look and perform just as professionally as nationally produced broadcasts. 


The challenge is to get the entire team focused on the principles of dressing for the viewer and not themselves. Choosing the correct styles and paying attention to colors and fit is crucial to the talent’s on-camera look. Hair and makeup also play a vital role in one’s overall image. Hair and makeup should accentuate and never distract.


TV News
Image Consulting

TV News Image Consulting


At Transform Media & Image, we work with the talent one-on-one, transforming hair, makeup, and wardrobe. Each personalized session for men and women includes a wardrobe evaluation along with a set of established guidelines, haircut and color recommendations, makeup application, and more.


● Makeup application & training

● Wardrobe evaluations and recommendations

● Hairstyle, cut, and color recommendations

● Skincare recommendations

● Before and after images

● Follow up reports for talent & station management

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Monitoring Service


In addition to regular station visits, Transform Media & Image can provide an ongoing follow-up and monitoring service. Consistent feedback and guidance will help motivate your staff for the long haul instead of a short or temporary fix.


Transform Media & Image monitors talent appearance through a TV news subscription service, live streams, and online video posts. Knowing that someone is watching keeps the talent on a heightened responsibility to follow through consistently.


Regular guidance will improve the overall look of the station by promoting a professional, cohesive look. It also allows management to be free of the day-to-day responsibility, worry, and time-consuming problem of addressing image concerns.

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Monitoring Service




Carolynn Grimes has been working in news and media for more than two decades. First as a broadcast news anchor and reporter and later as a talent coach and media content specialist.  


As President of Transform Media & Image, Carolynn runs a full-service consulting firm specializing in improving image and performance for reporters and anchors across the country. Her earlier experience as a talent coach for one of the nation’s top talent agencies has given her the knowledge and insight to help broadcast journalists and professionals succeed in front of the camera. Carolynn also worked in talent placement and helped lead media training and crisis management seminars for corporations, non-profits, and universities.


In addition to her experience in news, Carolynn worked in corporate media, managing and producing content for multi-million dollar websites and TV productions, while overseeing a team of writers, videographers, and editors. 


Carolynn received her Broadcast Journalism degree from New Mexico State University and studied Communications at the University of Florida.

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Get in Touch

To book in-studio or virtual sessions, or to inquire about our monthly monitoring service, message or email Transform Media & Image:

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